How New Fashion Styles Won New Hearts and Helped Accelerate Sales

Opportunity

Sweet Hearts, a longstanding Walmart Marketplace women’s fashion brand, wanted to create awareness of their new exclusive-to-Walmart styles, accelerate sales and gain new customers to set itself up for Holiday success.

Goals

They sought to boost new product awareness, gain new-to-brand buyers and increase online sales.

Solution

The brand focused on building product recognition and helping set their new line in the best possible position ahead of the high-traffic season. They ran automatic and manual Sponsored Products campaigns prior to peak holiday demand, helping their exclusive styles appear within search results sooner and boosting sales quickly.

Strategy and tactics

To quickly create awareness, test demand and build momentum, Sweet Hearts launched automatic campaigns for their best-selling core items, such as leggings.

They then used top-performing keywords in manual Sponsored Products campaigns to build relevance ahead of the Holiday season.

Campaign dates: July 22, 2024 – January 21, 2025

Big wins

Impressions

New-to-brand buyers

Return on ad spend

Source: Walmart first-party data, Jul. 22, 2024-Jan. 21, 2025. Past results do not guarantee future performance. New-to-brand buyer is an ad-exposed customer who purchases a brand’s product from Walmart site or app after not purchasing from the brand the previous 12 months.

Key takeaways

When launching new product lines, start broad with automatic Sponsored Products campaigns to learn fast, gain top-performing keyword insights and lean into what works when optimizing performance.

If your focus is to set the stage for a successful holiday season, test automatic and manual Sponsored Products campaigns early to help scale quickly.

Let's connect

Evolve your business
The evolution is happening, and you can be at the forefront of it all. Join Walmart Connect and put our partners, expertise and data to work for you.

Explore more