If your advertising goal is gaining brand awareness, driving product consideration, or increasing conversions, Sponsored Brands is for you.
Gain brand awareness: Boost your products to the top of search results to help get the exposure you need.
Drive brand or product consideration: Sponsored Brands can get customers considering your products first.
Are you eligible to use Sponsored Brands?
Previously limited to managed suppliers, API partners, and a small number of managed sellers, Sponsored Brands will be available for the first time to Marketplace brand owners who are registered and verified on Walmart’s Brand Portal. Walmart suppliers and eligible Marketplace sellers will be able to launch and manage their own Sponsored Brands campaigns through our self-serve platform, the Walmart Ad Center. Sellers will also be able to access Sponsored Brands through Walmart Platform Partners.
A Marketplace seller must meet all the following criteria as well:
Based in the United States, China, Hong Kong or the United Kingdom; or a pre-approved seller in India
Rights owner registered with the United States Patent and Trademark Office
Onboarded to the Walmart Brand Portal, Walmart’s intellectual property rights management platform
Whether you are using Sponsored Brands to launch a new or seasonal item, promote items with modest search rankings or help boost performance of higher-priced items, Sponsored Brands can position items at the top of the screen – and the top of customers' minds.
Click here for more information on Sponsored Brands.
1: Walmart first-party data, April 2022. Walmart Customer Spark Community, provided by Walmart Luminate.
2: Walmart first-party data, 2022