Walmart Connect just delivered 31% YoY growth in Q1 FY26¹, and the reason is simple: We’re helping brands of every size accelerate their growth at Walmart, across all customer touchpoints. 

Marketers turn to us to connect with 150 million customers every week² in relevant, measurable ways – from category leaders like Danone launching new products to Marketplace sellers like Gorilla Commerce increasing customer visibility. Our mix of innovative solutions, omnichannel reach and a consultative approach is helping brands grow at Walmart by building meaningful customer connections. And for customers, we’re enhancing their omnichannel shopping journey in ways that are additive – not disruptive – to shortening the distance from inspiration to purchase.

We deliver smart, measurable outcomes that win carts and minds to help brands grow at Walmart. Here's a look at how we're making that happen. 

Accelerating full-funnel growth for Danone

"We look to Walmart Connect as more than just a retail media solution. They’re a strategic partner for launching new products, expanding into new categories, and owning key moments," says Gretchen Offenhauser, Director of Omni Activation at Danone.

For example, we worked with their brand, shopper, and agency teams to design a full-funnel strategy for the launch of Danone’s Cold Foam Creamers. Ultimately, Walmart Connect helped to drive almost 45% of Danone’s growth at Walmart last year.³

Strategizing new approaches to help Mondelez reach their goals

Mondelez had very specific goals for their retail media investments with us – like driving unit velocity, growing market share, and driving incremental ROI. By optimizing their onsite strategies and building full-funnel campaigns during key seasonal moments, Mondelez increased their ad-attributed sales by +53% YoY⁴ and increased incremental ROI by +29% YoY⁵. It also led to new test-and-learn opportunities – Mondelez is one of the first to use our new Search Incrementality solution, which is helping advertisers understand how their Sponsored Search ads are driving incremental sales.

Proving the value of retail media for Hanes with data-driven decisions

With a strong store presence established, Hanes needed to drive digital penetration with Walmart customers online. To help them grow their Men's Basic business, their most prominent category at Walmart, we built a custom analysis that identified opportunities for incremental digital growth, revealing untapped potential customers and market share. Based on this data, Hanes developed a media mix that optimized their digital shelves. Total units sold for this line attributed to Walmart Connect media increased from low single digit percentage of business in 2023 to high single digit percentage in 2024.⁶

Boosting customer discovery for Gorilla Commerce

Gorilla Commerce is a seasoned marketplace seller on other platforms, mainly known for the GORILLA GRIP brand of durable home essentials, but they only started selling on Walmart.com last June. So, the team was eager to quickly build their presence and stand out to Walmart customers. They partnered with Walmart Connect to accelerate their discoverability, versus relying on organic reach alone. We built a bespoke Sponsored Search strategy using our full suite of products and a competitive bidding approach designed to move their products to the top of the page, increase brand visibility with customers and drive conversions.

We’ve accomplished so much in our first five years as Walmart Connect, evolving from a primarily performance-based, managed service to programmatic, full-funnel solutions. But we’re only beginning to unlock what’s possible.

Walmart is uniquely positioned to help marketers tap into the power of retail media across the funnel. And together with our suppliers, sellers and partners, we’re reimagining retail media to deliver innovative omnichannel experiences that give customers even more reasons why Walmart is America’s favorite place to shop.

Sources: ¹Walmart first-party data, FY26 Q1 earnings release, May 2025. ²Walmart annual report papers, March 14, 2025. ³Walmart first-party data, 1/1/2024 – 12/31/2024. ⁴Walmart first-party data, 1/1/2024 – 12/31/2024. ⁵Walmart first-party data, 1/1/2024 – 12/31/2024 Incremental rate of investment results are derived using Walmart Connect’s Sales Lift Report. Past results do not guarantee future results. ⁶Walmart first-party data 10/1/2022 - 09/30/2023 vs10/1/2023 - 09/30/2023. Past performance does not guarantee future results. This is a directional brand model created with our Walmart AdMix Modeling methodology. The data used for the models are specific to the advertiser and brand’s media activity and spend with Walmart Connect and their Walmart omnichannel sales.