1. Spotlight your product early
Competition for attention is at an all-time high, so the first few seconds of your video needs to do the heavy lifting. Within your Sponsored Videos, your product should be visible within the first three seconds, and your core message should be visible within the first five seconds.
Consider using a split screen approach to communicate a complex message and hero your product prominently at the same time. This approach is also great for showing a before and after idea.
Showing the product in use can also help customers easily understand what your ad is for and learn about your product’s key benefits. 73% of surveyed customers saying watching a short video is their preferred way to learn about a product.4