With the on Walmart site and app search results, brands have a new opportunity to connect even more deeply with Walmart customers. With visual distractions everywhere we shop, and online platforms evolving to capture the fleeting attention of customers digitally, Sponsored Videos help you stand out from the competition, promote new and seasonal items, and educate Walmart customers about product uses and benefits. Walmart.com reaches an average of 120MM visitors each month1 and more than half (51%) of surveyed Walmart customers said they discover new products in their Walmart online search results.2 Video ads are designed to help brands grab the attention of this vast audience, increase consideration and drive purchases. In fact, 89% of surveyed marketing professionals and online consumers say watching a video has convinced them to buy a product.3
As video becomes an essential part of your Walmart Connect playbook, how do you ensure you're captivating and converting customers? We've compiled 5 creative tips for developing effective video ads.