These short, keyword-targeted video ads promote a single item within relevant Search In-grid results. A click anywhere on the video sends the customer to the item page to learn more. There’s even a direct add-to-cart button to make buying seamless.
Sponsored Videos ads open new opportunities for brands to stand out to customers and communicate value during moments of intent. This offers advertisers a highly engaging way to tell brand stories and showcase key product information directly within shoppers’ search results when they are actively shopping.
Sponsored Videos play an important role in full-funnel retail media strategies
Sponsored Videos are a critical component of a full-funnel retail media strategy. Advertisers can use these video ads as a standalone strategy, or complement existing Sponsored Brands and Sponsored Products campaigns, helping to build awareness and improve product discoverability through a premium customer experience.
This solution is unique for its ability to help boost brand awareness and purchase intention at the consideration point of Walmart customers’ shopping journey. The high impact nature of videos allows advertisers to lean into upper-funnel messaging and capabilities, but in the performance-driven environment of search.
With this launch, advertisers have access to a powerful new tool to drive full funnel objectives by helping to:
· Increase brand awareness – Attract more potential customers into your marketing funnel with ads that can capture customers’ attention through sight, sound and motion. Find new customers, educate customers on product benefits, help grow market share, enhance new items, etc.
· Drive product consideration - Help influence Walmart customers’ decisions by showing them uses and benefits at the consideration point of their Walmart shopping journey. Generate traffic to item pages, boost product visibility, engage in-market customers, etc.
· Grow conversions - Get in front of in-market Walmart customers actively searching for products like yours. An add-to-cart button makes buying simple. Defend market share, encourage purchase, convert customers more quickly, launch seasonal items, etc.
Accessibility, seamless activation and getting started
Sponsored Videos are available to all Walmart suppliers and Walmart Marketplace sellers who are brand owners registered with the Walmart Brand Portal.
Advertisers can quickly and easily upload their own industry standard 16:9 videos and launch their own campaigns through the Walmart Ad Center. Within the Self-serve portal, advertisers can implement optimization levers by managing budgets, keywords and bids to stretch dollars and help ensure their videos are live during prime hours of the shopping day.