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The Walmart Connect Academy Ad Certification program turns one
October 16, 2024

By Cenk Bulbul, Senior Director of Brand and Enterprise Marketing

It’s been a year since we launched Walmart Connect Academy Ad Certification program. The program has continued to serve as a resource to educate and empower Walmart suppliers, Marketplace sellers and Partners on making the most out of the Walmart Connect platform.

Through these learning paths, they are enabled to become certified experts in our products, helping them achieve better results for the brands they represent. So far, 96% of badge earners say it was worth the effort.1

"The Walmart Connect certifications have been an invaluable source of information for the Flywheel team. Our colleagues are undoubtedly more prepared and more knowledgeable about Walmart Connect offerings as a direct result. The team at Walmart Connect should be proud for crafting an educational program that is so thorough and easy to follow."
- Toby Willse, Vice President of Omnichannel Media at Flywheel

The program was launched last October with four courses focused on the foundations of the retail media space, and our Sponsored Search placements: Sponsored Products, Sponsored Brands and Sponsored Videos. 

We’re dedicated to continuously growing this program as our product offering expands and evolves. Since last year’s launch, we’ve added four new courses, including Walmart Onsite Display, Brand Shop and Shelf, Walmart DSP and creative essentials. 

We are also excited to launch two more courses on measurement and reporting and in-store in the coming months. We are constantly refining existing certifications, adjusting the content based on product enhancements and launches, to help our advertisers and partners stay ahead of the curve on our platform as we scale.

Agency and Tech Partners, Walmart suppliers and Walmart Marketplace sellers, who are certified in the program, feel more confident using our platform and about the growth they’ve achieved. In the next year, we look to extend this impact to many more.

"The Walmart Connect Ad Certification program gives Partners the tools they need to understand retail media and advance their advertising solutions [with Walmart's], to help grow their business. The program covers everything from the complex and competitive nature of retail media landscape to the in-depth details of each Walmart Connect ad format. This is critical to drive performance as not all retail media platforms work the same."
- Alicia Marshall, Senior Manager on the Partnerships team at Teikametrics

The digital credentials of the program, which are LinkedIn-enabled, are valid for one year. After this, they must re-take a time-bound assessment and score 80% or higher to re-certify and receive updated credentials.

Learn how to set up your campaigns for success, get certified!

Source: 1Walmart Connect Academy Survey Data, September 2024.

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