In 2019, Mattel wanted to celebrate and build on the success of two of its most beloved franchises through live events at Walmart stores nationwide.
- Customer awareness
- Customer engagement
- Online and in-store sales
Always On omnichannel strategies for the Hot Wheels Legends Tour and the 60th-anniversary Barbie "Be Anything" Tour, with online ads linking Walmart customers to information about in-store tour dates and locations.
“We adjust to the evolution of physical retail and experiences."
— STEVE TOTZKE, CHIEF COMMERCIAL OFFICER, MATTEL - FEBRUARY 2019