In 2019, Mattel wanted to celebrate and build on the success of two of its most beloved franchises through live events at Walmart stores nationwide.
Always On omnichannel strategies for the Hot Wheels Legends Tour and the 60th-anniversary Barbie "Be Anything" Tour, with online ads linking Walmart customers to information about in-store tour dates and locations.
— STEVE TOTZKE, CHIEF COMMERCIAL OFFICER, MATTEL - FEBRUARY 2019
For a successful omnichannel event:
Metrics: 2Q and 3Q FY20
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