How retail media is influencing CMO strategies
April 29, 2024

After several years of riding retail media’s rapid evolution, how are CMOs adapting and taking advantage of retail media’s maturing full-funnel capabilities?

Gary Osifchin (Chief Marketing Officer and General Manager of U.S. Hygiene, Reckitt) in conversation with Lara Barmish (Group Director of Consumables, Walmart Connect)—shares his journey, from redesigning his media organization to become a full-funnel team driving connected planning to creating a culture of learning.

Learn how Reckitt and Walmart Connect are partnering across the funnel to reach customers with the right investments at the right places at the right time, including newer CTV ad experiences.

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