With customers’ shopping needs and behaviors constantly shifting, advertisers need to be able to make data-driven decisions quickly and efficiently to maximize customer connections. Sponsored Products advertisers have access to significant valuable data that can help optimize their campaigns to make a near real-time impact. Our All Campaigns and Keywords pages on the Walmart Connect Ad Center provide tools to help advertisers more easily and efficiently make sense of the data to make quick decisions. 

Gain greater campaign control and access deeper insights

For both experienced and newer advertisers, these features empower you to take greater control of campaign management and optimization. Through a customizable performance dashboard, you can gain quick insight into what’s working, where to optimize and how to drive better performance. This easy access allows advertisers to streamline their decisioning, access deeper analysis and make more efficient use of their time: 

• Make informed decisions: Seamlessly allocate budget and optimize campaigns and keywords with confidence, backed by data-driven insights.  

• Optimize efficiently: Spend less time analyzing data and more time implementing successful strategies. 

• Boost campaign satisfaction: Manage campaigns with ease and gain clear visibility.

• Pinpoint seasonal trends: Identify opportunities and adapt your campaigns to help maximize impact throughout the year.

Benefit from easy-to-use interface and interactive dashboards

Through the interface on All Keywords and All Campaigns pages you can: 

• Pick and choose the columns you need, eliminating information overload and keeping your focus on what can help drive success.

• Download custom views for offline analysis, taking your insights with you wherever you go.  

Interactive performance dashboards

Get the big picture at a glance with key metrics like impressions, clicks, sales and ROAS displayed side-by-side for easy comparison. But the power doesn't stop there:

• Choose any three metrics for in-depth analysis, visualizing trends with interactive graphs that bring your data to life. 

• Compare performance across different timeframes and attribution windows, pinpointing seasonal trends and understanding specific campaign impacts.  

Compare tool 

Take your analysis to the next level with the Compare feature. This powerful tool allows you to: 

• Compare any campaign or keyword across two distinct date ranges, uncover hidden trends and identify seasonal shifts in performance. 

• Focus on key metrics to help ensure you are laser focused on the data that truly matters for optimization. 

Ready to take control of your ad data and unlock its full potential with intuitive visualizations, customizable data and advanced analytics? Get in touch to get started or learn more about the enhanced All Campaigns and All Keywords pages today.