Walmart Marketplace was built to help customers conveniently find what they love and to help sellers of all sizes scale their eCommerce businesses. It offers an ecosystem of powerful solutions that can help elevate your brand, attract new customers, streamline operations and ultimately help drive sales — because when you start selling on Walmart Marketplace, you unlock the scale of the second-largest eCommerce site in the U.S., with more than 122 million unique visitors every month1.
Marketplace sellers benefit from a streamlined selling experience and access to the tools needed for growth and efficiency. Walmart Connect and are business accelerators within the Walmart ecosystem to help Marketplace sellers achieve their goals and cater to customers at every phase of their journey.
Walmart Connect specifically helps accelerate business growth by turning browsers into shoppers through Sponsored Search advertising strategies. Last year, we invested in significantly expanding these capabilities, such as search relevancy enhancements, second-price auction and new search placements, helping to drive increased performance. More and more sellers are seeing the value, with a 123% increase YoY in third-party sellers advertising on the Walmart Connect platform2.
Investing in Sponsored Search can have multiple benefits for your digital shelf:
- Increase product awareness and discoverability: Sponsored Search ads can help give your products a boost to higher positions within or above search results, increasing visibility and helping to get your products in front of more in-market shoppers.
- Drive sales and conversions: Reach motivated customers searching for products like yours and advance them to your product’s item page.