Author: Jyoti Jain, Senior Product Marketing Manager at Walmart Connect
In September, we announced a number of enhancements to our self-serve offering for Marketplace sellers. Just in time for holiday campaigns, Walmart Connect has enhanced our Search advertising platform and offerings to make it easier to advertise with us and give more advertisers access to one of our premium placements. Today, we are excited to share the rebrand of Walmart Search Advertising, Marketplace seller access to Sponsored Brands and Walmart Ad Center enhancements.
Search Advertising becomes Walmart Sponsored Search: We’ve rebranded Search Brand Amplifier - our top-of-the-page ad placement with the highest search-page viewability - to Sponsored Brands. This is part of a larger rebranding of Walmart Search Advertising to Sponsored Search, intended to open opportunities for future products and create a clear connection among product sets.
Sponsored Brands for all demand channels: Sponsored Brands is now available to self-serve suppliers and eligible Marketplace brand owners who are registered with Walmart's Brand Portal. Sellers can access their own Sponsored Brands campaigns through our self-serve platform, Walmart Ad Center, or through one of our platform partners. We’re thrilled to expand access to a much larger, more diverse set of large and small businesses to help them accelerate sales in time for the holidays.
Walmart Ad Center enhancements: We are constantly evolving our self-serve platform to make it more intuitive and easier for advertisers to use and achieve their goals. We’ve enhanced Walmart Ad Center so advertisers can improve brand visibility and inspire product discovery. For example, we’ve simplified navigation and added step-by-step guidance to help make launch Sponsored Products and Sponsored Brands campaigns a breeze – even for first-time advertisers.
"It's encouraging to see how much Walmart is investing in their marketplace," said Jason Magee, Sr. Director of Sales, Teikametrics. "The Walmart Connect Platform is innovating very quickly. It gives sellers huge opportunities to build brand awareness and scale their business. Teikametrics' customers across many verticals are seeing massive benefits by leveraging Sponsored Brands to drive more traffic to their entire product assortment, successfully launch new products and stand out amongst competitors."
From search to purchase
All brands at Walmart can benefit from Sponsored Brands - from smaller brands to new brands or brands with new products that need a boost in organic search rankings. By using these expanded Sponsored Search and self-service enhancements, sellers can position their items at the top of the screen – and the top of customers' minds. These offerings are part of our broader initiative to help businesses of all sizes and advertising experience levels to access our solutions, connect with customers and help grow their business.
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