Grow your sales during high-traffic times at America's #1 retailer

Insights, tips and best practices to help you connect with customers who are searching for value during retail deal events on Walmart.com

Source: Fortune, August 2023.

From summer sales to the Holiday season, and all of the big pop-up events in between, Walmart customers shop with us to find the best value.2

And, when other retailers have big sales, our digital traffic explodes with customers browsing Walmart to compare prices.3

Brands use our proprietary customer insights and actionable best practices to create media strategies and campaign optimizations that connect their products with Walmart customers and help spur sales during these traffic surges.

Source: 2Walmart first-party data, "Retailer Deal Events Awareness & Perception," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights Survey team, March 2024. 3Walmart first-party data, Mar. 2024. Reflecting July 10–13, 2023. "Walmart July 2023 deal event" dates were July 10–13, 2023. Q2 dates were May 1–July 31, 2023. *Search Impression volume reflects full week of July 8, 2023.

Connect with customers during retail deal events – driven by any retailer.

...the savings from retailer deal events are important to them, considering the current economic situation and concerns around inflation.1

Source: 1Walmart first-party data, "Retailer Deal Events Awareness & Perception," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights Survey team, March 2024.

In 2023, Walmart’s October Deal Event brought a flood of customers to Walmart’s site and app as nearly half of our customers kicked off their Holiday shopping early.4 Customers shopping during retail deal events searched at Walmart because they wanted to find the best value for items they typically held off on buying at other times of the year.2

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Source: 2Walmart first-party data, "Retailer Deal Events Awareness & Perception," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights Survey team, March 2024. 4Walmart Holiday Cards & Gifts Lookback Survey, first-party data, Walmart Customer Spark Community, provided by Walmart Luminate, March 2024. Study conducted by the Walmart Connect Media Insights Survey team.

Form connections with new and existing customers highly likely to shop during deal events at Walmart

These events bring high traffic from shoppers.3 With more and more retail deal events each year across many retailers, Walmart continues to be a trusted destination to compare both price and value.2 Through strategic ad placements and planning, we can help you be prepared and take advantage of these traffic spikes. Our solutions are built around your needs. No matter your budget or business goals, Walmart Connect offers effective solutions with measurable results.

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Source: 2Walmart first-party data, "Retailer Deal Events Awareness & Perception," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights Survey team, March 2024. 3Walmart first-party data, Mar. 2024. Reflecting July 10–13, 2023. "Walmart July 2023 deal event" dates were July 10–13, 2023. Q2 dates were May 1–July 31, 2023. *Search Impression volume reflects full week of July 8, 2023.

Learn how customers approach these moments and how you can take advantage of the increased site traffic from high-intent shoppers.

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Deal events provide an opportunity for you to demonstrate great value, especially when savvy shoppers across all retailers are looking to save.

With careful planning, strategic ad placement and attention-grabbing messaging, you can take advantage of this unique season of shopping to attract and convert customers.

Source: 2Walmart first-party data, "Retailer Deal Events Awareness & Perception", Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights Survey team, March 2024. 3Walmart first-party data, Mar. 2024. Reflecting July 10–13, 2023. "Walmart July 2023 deal event" dates were July 10–13, 2023. Q2 dates were May 1–July 31, 2023. *Search Impression volume reflects full week of July 8, 2023.

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