Our data. Industry leading technology. Powerful results.

Customers look to Walmart to save money and live better — across all their needs. We want to help connect customers with non-endemic brands that don't sell in our stores but offer products and services that are most relevant to them. This includes automotive, financial services, insurance, quick-service restaurants and travel, among other non-endemic categories.

woman at car dealership

Non-endemic brands can leverage our advertising solutions and massive reach to connect with customers throughout their shopping journey.

With Walmart Connect, non-endemic brands can harness the power of the #1 U.S. retailer1 to reach approximately 150M customers served in Walmart stores and online in the U.S. per week2 and engage with them at scale.

woman at airport

Offsite media

Advertisers can leverage Walmart DSP, powered by The Trade Desk, to target desired audiences with precision.

Advertisers can build, launch and manage their ads on offsite locations such as audio streaming apps, CTV and video, across the web, native and rich media, and gaming apps.

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family watching tv

Behavioral targeting

Behavioral targeting capabilities for Walmart Offsite Display

Target and reach Walmart customers offsite based on their omnichannel purchase history, and online search and browse history from Walmart’s site and app.  Some of our targeting includes:

Category recent buyers

Historical buyers of a specific brand, category or item at Walmart.

In-market

Pre-built audiences for high-intent category customers, based on Walmart search and browse history.

Propensity

Customers likely to buy your brand or item at Walmart during the campaign lifecycle.

Expanded data

Customers who purchased, searched or browsed any brand or item in Walmart’s catalog.

Access to Walmart’s network of 4,600+ U.S. stores3 can actively help non-endemic advertisers maximize brand exposure and introduce new products.

In-store solutions

Advertising with TV Wall, Self-checkout and Audio Ads can be an effective way to increase the visibility and credibility of eligible advertisers for Walmart customers.

TV Wall

Place your campaign on thousands of in-store TV screens across the nation with this premium placement. Connect with millions of in-store customers in this high dwell-time area.

Self-checkout

Enhance your brand visibility by displaying ads in a brand-safe environment at self-checkout to impact purchasing decisions of customers.

Electronic Counter Screen*

Advertisers can increase their target audience by engaging with millions of Walmart customers onscreen in the Electronics department, a brand-safe environment.

In-store Audio*

Advertisers can place impactful brand ads in our daily radio program to connect with Walmart customers organically as they shop in our stores.

<p>Join Walmart Connect and put our partners, expertise and data to work for you.</p>

Ready to get started?

Join Walmart Connect and put our partners, expertise and data to work for you.

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Sources:

1. Kantar and National Retail Federation (NRF) as cited in press release, July 2024. *based on 52/53-week annual retail sales.
2. Walmart annual report papers, March 14, 2025.
3. Walmart first-party data, February 2025.