On-demand access to omnichannel reporting for all Walmart Media Group Display and Sponsored Products campaigns
Walmart is the largest omnichannel retailer in the U.S. With 90% of America shopping at or on Walmart each year1, 4,7532 physical stores across the U.S. and a rapidly growing ecommerce presence, no other retailer has access to this quantity or quality of first-party, omnichannel retail data. At Walmart Media Group, our goal is to enable our advertisers to connect and engage with these customers on our digital properties and in our stores.
We are committed to driving clear and insightful campaign insights for our suppliers as we deepen these partnerships on the marketing and advertising front. Providing full transparency into these omnichannel marketing campaigns is foundational as we continue to earn our partners’ trust. To that end, today we are taking a bold step forward with the launch of the first on-demand omnichannel reporting solution at scale: Performance Dashboards.
Available for all Walmart Display and Sponsored Products campaigns, Performance Dashboards provide advertisers with on-demand visibility into how their campaigns are performing in Walmart stores and on Walmart’s digital properties.
Advertisers can access these dashboards through the new Walmart Ad Center platform. In the coming months, you’ll start to see the Walmart Ad Center name on setup and reporting updates for your new and existing campaigns.
A complete advertising platform.
Advertisers want full transparency into and control over their campaigns. They want to launch, monitor and manage their campaigns from a single, centralized platform. A platform that provides on-demand insights into the performance of their campaigns both in-store and online. Walmart Media Group’s journey toward providing advertisers with self-serve options began in 2019 with the Walmart Sponsored Products self-serve platform. In January, we launched the Walmart Advertising Partners program, which allows advertisers to run their Sponsored Products campaigns through select third-party AdTech platforms. Our journey toward transparency and control continues with Walmart Ad Center, a unified platform from which advertisers can measure the omnichannel impact of their campaigns