By Jyoti Jain, Senior Product Marketing Manager
When it comes to manual Walmart Sponsored Product campaigns, advertisers continue to ask for greater reach and access to premium placements, as well as increased visibility and control. And we’re delivering.
As of September, we’ve expanded our manual Sponsored Product campaigns to include additional placements, bid multipliers, and even reporting dimensions. The following highlights those three key enhancements, all designed to make growing your brand and doing business with Walmart easier.
Three key enhancements
Additional placements: Advertisers now have high-visibility placements in both the Buy Box and Sponsored Products Carousel to help increase the reach and share of voice associated with their manual Walmart Sponsored Product campaigns. Advertisers must bid on Search In-Grid placements, with the options to also bid on Search Page Sponsored Products Carousel, Item Page Sponsored products Carousel, and Buy Box.