Sources: 1FY25 Retailer Deal Events Awareness & Perception Survey", first-party data, Walmart Customer Spark Community, provided by Walmart Scintilla; survey conducted by the Walmart Connect Media Insights Survey team, March 2025. 2Walmart first party data, February 2025. Reflecting July 8 – 11, 2024 vs. May. 1, 2024 – July. 31, 2024 (Less July 8 – 11, 2024). 3Walmart first party data, February 2025. Reflecting July 8 – 11, 2024 vs. July 10 – 13, 2023. 4Comscore Media-Metrix Multi-Platform Cross-Visiting, Total Audience, July 2024, U.S. 4Walmart first-party data, Feb. 1, 2023–July 31, 2024; ad-exposed customers during a 14-day window prior to conversion. Sponsored Search and Display use separate attribution models and do not de-duplicate transactions. Includes all Sponsored Search and Onsite Display from 26 impact studies across Food & Beverage, Consumables, Entertainment, Toys & Seasonal, and Home & Hardlines categories. Ad spend measured across brands’ full product portfolio. 5Suzy, “When shopping retailer deal events in the past year, which of the following did you do before making a purchase?” March 2025. 6Walmart Reviews vs. Testimonials Survey, first-party data, Walmart Spark Community, July 2023. 7NielsenIQ BASES Walmart Tentpole Project — Creative Focus, January 2023.