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Father's Day insights
Learn what customers are looking for when shopping for Pop.
Sources: 1NPR. “For many dads, the COVID pandemic brought new perspectives on fatherhood,” June 2022. 2NRF. Father’s Day Spending to Total $22.4 Billion, June 2024. 3Walmart Father’s Day Lookback Survey, first-party data, Walmart Spark Community, provided by Walmart Luminate 2024; Study conducted by Walmart Connect's Media Insights Survey Team. 4YouGov. “What do American dads want for Father’s Day? (a third say 'nothing),” May 2024. 5Walmart first-party data, Sept. 2024. Reflecting Apr. 27–July 20, 2024. “Father’s Day” dates were May 25–Jun 22, 2024. 6Walmart Fast Facts 2024 Survey, first-party data, Walmart Customer Spark Community, provided by Walmart Luminate, March 2024.