Easter insights

Add these Walmart customer insights to your basket to support your Easter campaigns!

A day of reflection and festivities

Easter is one of the hallmark holidays of the spring season. Religious and non-religious customers who observe are open to fun ways to celebrate. This season presents an opportunity to build your brand’s relationship with existing buyers or potential new ones and showcase how your products can make their day special.

In 2024, Easter hatched big opportunities

Easter is not just for religious observers, 81% of industry shoppers planned on celebrating Easter in 2024. The expected holiday spend was a whopping $22.4B last spring, with Americans expecting to spend $177.06 per person.1

Expected Easter category spending in 2024:1

easter-insights-category-stats

Spring brings new deals and fresh perspectives

The Easter season promises a bounty of sales and promotions that appeal to customers across America, whether they celebrate or not.2

easter-egg-tidbit

A family favorite destination for Easter

In 2024, 80% of surveyed Walmart customers cited us as their primary destination for both their hosting and gifting needs. They see us as a reliable source of low prices, and a convenient one-stop-shop that’s close to home.3

Top products surveyed Walmart customers purchased for Easter:3

easter-insights-categories-top-products

A tradition-inspired shopping journey

Our customers begin to build their Easter baskets early. Nearly a third of surveyed customers planned to start shopping three or more weeks in advance of the holiday and 72% will begin at least a week in advance.3 

When surveyed Walmart customers started shopping for Easter:3

aster-insights-shopping-stats

Easter shopping tends to be more spontaneous than other holidays. 57% of our customers report not doing any research prior to shopping, and 71% did their Easter shopping as a part of their regular trips. It is also more likely that surveyed Walmart customers will shop in-store for their holiday needs.3

Where surveyed Walmart customers made their Easter purchase in 2024:3

easter-insights-purchase-stats
easter-inights-product-tips

Source: 1NRF, 2024 Easter Spending Expected to Top $22 Billion, March 2024. 2GALLUP, July 2023. 3Walmart Easter/Passover Survey, first-party data, Walmart Customer Spark Community, provided by Walmart Luminate, May 2024; Study conducted by the Walmart Connect Media Insights Survey Team; SAMPLE SIZE UNDER 100, DATA TO BE USED DIRECTIONALLY.