Jewelry brand drives sales growth with Walmart Connect

Opportunity

As a top fashion jewelry brand with a strong 2023 holiday season, Cate & Chloe wanted to advertise assertively in 2024. They sought to scale in a manageable way, working toward achieving even more successful results during the peak holiday demand.

Goals

This Walmart Marketplace seller wanted to boost conversion of high-intent customers and increase holiday season sales.

Solution

The brand used always-on automatic and manual campaigns, combined with strategic optimization of keywords and bids, to help boost product discovery, enhance brand visibility, win new customers, accelerate growth and optimize return on ad spend.

Strategy and tactics

Cate & Chloe gathered insights during the first three quarters of 2024 to help optimize their campaigns performance and achieve more effective holiday season results. Their always-on approach helped sustain visibility and sales growth year-round.

They ran automatic and manual Sponsored Products campaigns to reach ready-to-buy customers. They simultaneously launched Sponsored Brands campaigns to strengthen brand recognition and educate customers exploring the category.

To help improve efficiency and drive conversions, the brand continuously refined keywords and bids. They also increased budgets for top-performing items to balance sales and brand growth.

Campaign dates: January 2024 – January 2025

Big wins

+ %

Sales  year over year¹

Conversion rate²

Impressions²

Source: ¹Walmart first-party data, Jan. 2024–Jan. 2025 vs. Jan. 2023–Jan. 2024. ²Walmart first-party data, Jan. 2024–Jan. 2025.

Key takeaways

An always-on campaign strategy with ongoing lower-funnel optimizations can be the right mix to help increase sales.

Drive sustained growth by regularly updating keywords and adjusting bids.

Boost brand momentum and profitability for the holiday season by making timely investments leading up to the end of the year.

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