Priority Tire achieves high sales growth with Walmart Connect

The challenge

With inventory and budget to scale, Priority Tire wanted to grow their business efficiently and profitably in a competitive, price-driven market.

Goals

This Walmart Marketplace seller sought to expand reach and drive ad-attributed sales.

Solution

A test-and-learn campaign focused on high-margin opportunities and bidding optimization strategies to help boost sales significantly and maximize profitability at scale by using efficient ad placements to reach high-value customers.

Strategy and tactics

Priority Tire combined automatic and manual Sponsored Products campaigns for broader reach and tighter control.

To set better bids and have more budget control, they segmented the campaigns by tire category and size and used low base bids with high multipliers on search and Buy Box placements.

The reseller focused ad spend on high-priority, high-margin brands and prioritized advertising sets of two or four tires to maximize return per sale.

Campaign dates: October 10 – 25, 2024

Big wins

Total impressions¹

Ad-attributed sales¹

+ %

Sales

year over year²

Source: ¹Walmart first-party data, June 1, 2024–April 17, 2025. ²Walmart first-party data, June 1, 2024–April 17, 2025 vs. June 1, 2023–April 17, 2024.

Key takeaway

Test and double down on strategies that work — like segmenting campaigns — to help drive more informed decisions.

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