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We expanded reach and improved budget control with Sponsored Products.
Strategy and tactics
Big wins
Total impressions1
Ad-attributed sales1
Sales
year over year2
Source: 1Walmart first-party data, June 1, 2024–April 17, 2025. 2Walmart first-party data, June 1, 2024–April 17, 2025 vs. June 1, 2023–April 17, 2024.
Key takeaway
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