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case study
How a brand raised the bar — from cravings to conversion
A combined digital and in-store approach helped achieve savory campaign results
Opportunity
TRUBAR was launching their products in Walmart stores. They wanted to elevate their brand in a highly-competitive category with many well-established brands and drive online and in-store sales.
Goals
This Walmart Marketplace and Walmart stores advertiser sought to build brand awareness, expand into Walmart stores and drive online and in-store sales.
Solution
To reach new customers and build brand affinity, the brand delivered a cohesive omnichannel campaign designed to showcase their products’ unique benefits and drive trial.
Strategy and tactics
Big Wins
Based on the results from this test-and-learn, Chobani has expanded the use of brand term targeting to other product categories and Sponsored Videos campaigns.
M
Impressions1
K
Units sold, with Sponsored Products1
%
New-to-brand orders, with Sponsored Videos2
Sources: 1Walmart first-party data, Nov. 3, 2024–Mar. 31, 2025. 2Walmart first-party data, Dec. 16, 2024–Mar. 31, 2025. New-to-brand is defined as a customer who purchases a brand’s product from Walmart site and app as a result of an ad campaign, after not having purchased the brand on Walmart site and app for the previous 12 months. Past results do not guarantee future performance.
Key takeaways
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