Apparel makes appearance as an omnichannel favorite

By Olivia Tarplin, Senior Manager, Vertical Strategy (Apparel + Entertainment)

Since 2020, our customers have adjusted to a new normal, which has included dressing for Zoom, prioritizing essentials, and keeping it stylish but comfortable. Despite all that, Walmart has remained a top destination for apparel during the pandemic — with no signs of slowing down. Steady in-store sales, paired with major eCommerce growth, was fueled by consistent assortment innovation from Walmart apparel, offering on-trend, fashion-forward finds for the everyday style seeker. Our customers already trust us with their most important needs – including apparel essentials so they can dress to impress.

At Walmart Connect, we get to know our customers, so suppliers can reach them where they are, using strategic insights to engage with them across their entire journey. Below, we dive into how Walmart customers are thinking about apparel in our newest normal, as they return to work, school, and a hopeful future – all with an upgraded wardrobe.