Good news for Walmart Sponsored Products advertisers! Walmart Media Group has made three budget-management improvements to all Walmart Sponsored Products campaigns. Campaign budget setup and management are now more efficient and transparent, and advertisers have a lot more control over their daily spend.
Walmart Sponsored Products advertisers now enjoy:
1. More efficiency. We’ve eliminated the hassle of ad-group level budgeting. (Ad groups are subgroups of SKUs with similar keywords or goals.) Advertisers can now simply set a single campaign-level budget. Use these guidelines to choose an appropriate campaign structure to improve relevancy andmaximize ROI on ads:
2. More flexibility. Walmart Sponsored Products advertisers may now choose to set a total campaign budget, a daily budget, or both All current campaigns will be automatically set to have both a total budget and a daily budget. Use these guidelines to make the most beneficial choice:
3. More control. If a campaign’s entire daily budget is not spent on any given day, the unused budget rolls over to the following day. However, we now cap the daily ad spend so it does not exceed twice the daily budget originally set for the campaign. This ensures a more evenly distributed campaign spend and gives advertisers control over their daily spending.
Interested in getting started with Walmart Sponsored Products? Advertisers can launch and manage a Sponsored Products campaign on Walmart.com two ways:
One: Contact Walmart Media Group.
Two: Contact one of the third-party AdTech platforms in our Walmart Advertising Partners program.
Walmart Media Group is continually evolving to make advertising with Walmart as easy as possible. Still have questions on the Walmart Sponsored Products budget-management? Here is the complete FAQ.