Create more meaningful connections with customers this holiday season
Help customers discover and purchase your products this holiday through Walmart Connect’s suite of full-funnel solutions and unique first-party insights.
Get your virtual shelves ready now - 42% of Walmart customers surveyed say they will start their Holiday shopping in October or earlier this year.4 Optimize your item page to improve relevancy and set up your Sponsored Search campaigns to prepare for the holiday traffic surge.
Search item impressions increased 31% during November & December compared to the rest of the year,6 creating big opportunity to reach new and existing customers browsing virtual shelves. Sponsored Search campaigns can help increase product discoverability with holiday shoppers to inspire sales.
1Comscore Media Metrix Multi-Platform, Total Audience, July 2022– Sept. 2022 vs Oct. 2022 – Dec. 2022.
2Placer.ai, Jan – Dec 2022.
3Walmart First-Party Data, Walmart E-Commerce Claims Custom Survey, Walmart Customer Spark Community, provided by Walmart Luminate.
4Walmart First-Party Data, May 2023, “Holidays 2023 Seasonal Survey,” Walmart Customer Spark Community, provided by Walmart Luminate.
5Walmart 1st party data 01/01/2022 – 12/31/2022.
6Walmart First-Party Data, June 2023. Reflecting Oct. 29 – Dec. 31, 2022, compared to Jan. 29 – Oct. 28, 2022.
No endorsement of 3rd Party Data Sources.