Create more meaningful connections with customers this holiday season

Help customers discover and purchase your products this holiday through Walmart Connect’s suite of full-funnel solutions and unique first-party insights.

Holiday Insights Guide

Walmart Connect’s 2023 Holiday Insights Guide

Download to uncover key customer insights, major shopping trends and product best practices to help reach omnichannel customers and achieve all your business goals.

Holiday shopping insights

Walmart is America’s shopping destination for the holidays.....

Holiday shopping insights

...And we are helping advertisers meaningfully connect with customers throughout the biggest shopping moment of the year.

Holiday season strategies for success
The holiday season is the biggest moment of the year for brands to drive sales, but it’s also the most competitive. These strategies can help prepare your business and stand out to customers.
Retail Readiness Retail Readiness
Retail Readiness
Get Creative Get Creative
Get Creative
Premium placements Premium placements
Premium placements
Storytelling with video Storytelling with video
Storytelling with video
Own your virtual shelf

Get your virtual shelves ready now - 42% of Walmart customers surveyed say they will start their Holiday shopping in October or earlier this year.4 Optimize your item page to improve relevancy and set up your Sponsored Search campaigns to prepare for the holiday traffic surge.

Full-funnel solutions for all your holiday goals
Tap into Walmart Connect’s suite of omnichannel retail media solutions to help you reach customers wherever they are shopping during the most relevant moments.
Search to shop Search to shop
Search to shop
Products on display Products on display
Products on display
Omni touchpoints Omni touchpoints
Omni touchpoints
In-store impact In-store impact
In-store impact
Search to shop

Search item impressions increased 31% during November & December compared to the rest of the year,6 creating big opportunity to reach new and existing customers browsing virtual shelves. Sponsored Search campaigns can help increase product discoverability with holiday shoppers to inspire sales.

Get into the spirit with Walmart Connect

Contact us to help you get started on your most successful holiday season yet.

Contact us


1Comscore Media Metrix Multi-Platform, Total Audience, July 2022– Sept. 2022 vs Oct. 2022 – Dec. 2022., Jan – Dec 2022.

3Walmart First-Party Data, Walmart E-Commerce Claims Custom Survey, Walmart Customer Spark Community, provided by Walmart Luminate.

4Walmart First-Party Data, May 2023, “Holidays 2023 Seasonal Survey,” Walmart Customer Spark Community, provided by Walmart Luminate.

5Walmart 1st party data 01/01/2022 – 12/31/2022.

6Walmart First-Party Data, June 2023. Reflecting Oct. 29 – Dec. 31, 2022, compared to Jan. 29 – Oct. 28, 2022. 

No endorsement of 3rd Party Data Sources.