Create more meaningful connections with customers this holiday season

Help customers discover and purchase your products this holiday through Walmart Connect’s suite of full-funnel solutions and unique first-party insights.

Holiday Insights Guide

Walmart Connect’s 2023 Holiday Insights Guide

Download to uncover key customer insights, major shopping trends and product best practices to help reach omnichannel customers and achieve all your business goals.

Holiday shopping insights

Walmart is America’s shopping destination for the holidays.....

Holiday shopping insights

...And we are helping advertisers meaningfully connect with customers throughout the biggest shopping moment of the year.

Holiday season strategies for success
The holiday season is the biggest moment of the year for brands to drive sales, but it’s also the most competitive. These strategies can help prepare your business and stand out to customers.
Retail Readiness Retail Readiness
Retail Readiness
Get Creative Get Creative
Get Creative
Premium placements Premium placements
Premium placements
Storytelling with video Storytelling with video
Storytelling with video
Own your virtual shelf

Get your virtual shelves ready now - 42% of Walmart customers surveyed say they will start their Holiday shopping in October or earlier this year.4 Optimize your item page to improve relevancy and set up your Sponsored Search campaigns to prepare for the holiday traffic surge.

Full-funnel solutions for all your holiday goals
Tap into Walmart Connect’s suite of omnichannel retail media solutions to help you reach customers wherever they are shopping during the most relevant moments.
Search to shop Search to shop
Search to shop
Products on display Products on display
Products on display
Omni touchpoints Omni touchpoints
Omni touchpoints
In-store impact In-store impact
In-store impact
Search to shop

Search item impressions increased 31% during November & December compared to the rest of the year,6 creating big opportunity to reach new and existing customers browsing virtual shelves. Sponsored Search campaigns can help increase product discoverability with holiday shoppers to inspire sales.

Create cozy connections: The Walmart Connect Partner Network
Tap into Walmart Connect's suite of omnichannel retail media solutions to help you reach customers wherever they are shopping during the most relevant moments.
Start shopping Start shopping
Start shopping
Creative Partners Creative Partners
Creative Partners
Holiday streaming Holiday streaming
Holiday streaming
Holiday Blitz Holiday Blitz
Holiday Blitz
Gifting Pinspiration Gifting Pinspiration
Gifting Pinspiration
Holiday doorbuster insights

This holiday season, Walmart customers plan to research well and be more intentional with their purchases. Our guide is filled with customer insights, top searched keywords by category and tips to help you launch a successful campaign. 

More holiday insights

Holiday Insights Guide

Walmart Connect’s 2023 Holiday Category Insights: Gifting

Create an omnichannel strategy that can influence gift purchases using our category insights guide focused on gifting.

Marketplace Holiday Insights Guide

Customer insights

Uncover key insights to understand how Walmart customers plan to shop from Marketplace sellers this holiday season, get best practices to optimize your digital shelves and learn search strategies to help get your products discovered by more customers.

Holiday Creative Best Practices

‘Tis the Season to Spice up your Holiday Creative

How can Walmart suppliers break through the holiday noise? With creative that shines. Read these tips to learn about what types of ad creative resonate most with Walmart customers during the holiday season.

Make connections this holiday season

Walmart Connect Partner Network

Tap into the Walmart Connect Partner Network for even more tools to help you reach customers wherever they are shopping during the most relevant moments. Our partners offer a wide range of services, fee structures and business models. 

Get into the spirit with Walmart Connect

Contact us to help you get started on your most successful holiday season yet.

Contact us
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Sources:

1Comscore Media Metrix Multi-Platform, Total Audience, July 2022– Sept. 2022 vs Oct. 2022 – Dec. 2022.

2Placer.ai, Jan – Dec 2022.

3Walmart First-Party Data, Walmart E-Commerce Claims Custom Survey, Walmart Customer Spark Community, provided by Walmart Luminate.

4Walmart First-Party Data, May 2023, “Holidays 2023 Seasonal Survey,” Walmart Customer Spark Community, provided by Walmart Luminate.

5Walmart 1st party data 01/01/2022 – 12/31/2022.

6Walmart First-Party Data, June 2023. Reflecting Oct. 29 – Dec. 31, 2022, compared to Jan. 29 – Oct. 28, 2022.

7Source: Fortune, August 2023

8NBC Collateral 2023. 3Digital News Daily, Magnite Survey 2021.

9TalkShoppe, U.S., Holiday Research among weekly Pinterest users making holiday purchases during the 2021 holiday season vs. people on other social media platforms, Jan. 2022.

10Pinterest Audience Insights, 2021.

11Walmart first-party data; QT WMTUS-Omnibus Monday Week 28 FY24.

12iSpot unified ad measurement, November 24, 2022; P18+.

No endorsement of 3rd Party Data Sources.