Create more meaningful connections with customers this holiday season
Help customers discover and purchase your products this holiday through Walmart Connect’s suite of full-funnel solutions and unique first-party insights.
Get your virtual shelves ready now - 42% of Walmart customers surveyed say they will start their Holiday shopping in October or earlier this year.4 Optimize your item page to improve relevancy and set up your Sponsored Search campaigns to prepare for the holiday traffic surge.
Search item impressions increased 31% during November & December compared to the rest of the year,6 creating big opportunity to reach new and existing customers browsing virtual shelves. Sponsored Search campaigns can help increase product discoverability with holiday shoppers to inspire sales.
During the 2022 holiday season, Ancestry was looking for a Marketplace partner that could help us stand out to customers and drive sales during the most crowded time of year. We started activating Walmart Connect’s Sponsored Products and quickly adopted Sponsored Brands after proven efficient and effective performance. We were able to beat our cost per unit goals, increase sales and overall leverage Walmart Marketplace as a key growth channel throughout our most important sales season. "
This holiday season, Walmart customers plan to research well and be more intentional with their purchases. Our guide is filled with customer insights, top searched keywords by category and tips to help you launch a successful campaign.
More holiday insights
1Comscore Media Metrix Multi-Platform, Total Audience, July 2022– Sept. 2022 vs Oct. 2022 – Dec. 2022.
2Placer.ai, Jan – Dec 2022.
3Walmart First-Party Data, Walmart E-Commerce Claims Custom Survey, Walmart Customer Spark Community, provided by Walmart Luminate.
4Walmart First-Party Data, May 2023, “Holidays 2023 Seasonal Survey,” Walmart Customer Spark Community, provided by Walmart Luminate.
5Walmart 1st party data 01/01/2022 – 12/31/2022.
6Walmart First-Party Data, June 2023. Reflecting Oct. 29 – Dec. 31, 2022, compared to Jan. 29 – Oct. 28, 2022.
7Source: Fortune, August 2023
8NBC Collateral 2023. 3Digital News Daily, Magnite Survey 2021.
9TalkShoppe, U.S., Holiday Research among weekly Pinterest users making holiday purchases during the 2021 holiday season vs. people on other social media platforms, Jan. 2022.
10Pinterest Audience Insights, 2021.
11Walmart first-party data; QT WMTUS-Omnibus Monday Week 28 FY24.
12iSpot unified ad measurement, November 24, 2022; P18+.
No endorsement of 3rd Party Data Sources.