A Personal Care brand wanted to grow online and in-store sales of multiple product lines by tapping into a relevant seasonal moment. With an insights-driven approach, the brand sought an omni solution during Back to School.
- Increase online sales and incremental in-store sales.
- Gain new-to-brand customers.
- Inspire purchase of product bundles.
A seasonal "shower caddy stock-up" campaign to bring busy moms of college-bound students into Walmart stores, created in partnership with Walmart Media Group.